There are specific activities that transform applications from something people use to something they are happy to engage with. Whether you’re looking to increase customer engagement, drive employee adoption or reduce calls to the help desk, an experience-driven approach to application development can help.
But how, exactly, do you create better experiences? You can make it pretty, sure. Everyone loves pretty things but pretty is not enough. Pretty cars that are difficult to drive and have the controls in hard-to-reach places are not going to become top sellers. The same is true with software. It has to work, it has to look good, and it has to be a delight to use.
The really important stuff is on the bottom. Higher-level items are also important, but only if they’re built on a solid foundation.
Our practice is all about making sure the foundational items are accounted for, through user research, information architecture, experience prototypes, and other essential user-centered activities.
Better design = Better business
Applications that are designed around helping real users accomplish real tasks achieve a higher rate of adoption, require less re-work and provide a higher ROI over time.
At HTC, we utilize a fact-based design approach that includes the following competencies: