In 2017, two leading outdoor retail brands merged to expand their presence across the American continent. While the merger strengthened market reach, it also brought operational complexity with two distinct digital commerce platforms. To overcome these challenges and modernize for long-term growth, the retailer partnered with HTC Global Services to design and implement a unified commerce transformation that would deliver scalability, agility, and consistent customer experiences.
The combined enterprise operated on two contrasting commerce platforms:
• ASP.NET Core open-source solution – customizable, cost-effective, and well-suited to small and mid-sized businesses.
• Java-based enterprise solution – robust, scalable, and engineered for large-scale, multi-channel operations.
This fragmented landscape led to:
• Security vulnerabilities exposing systems to risk
• Limited fulfilment capabilities and cross-geo shipping restrictions
• Geography-based restrictions on certain SKUs creating operational inconsistency in downstream systems
• Heavy dependency on third-party tools, increasing the cost of maintenance
• Poor scalability to handle seasonal demand peaks
• Inefficient alignment with U.S. processes and standards
The retailer needed to consolidate into a single enterprise-grade platform that could streamline operations, scale globally, and provide customers with consistent and modern commerce experience across geographies.
