One App To Unlock Many Windows Of Opportunity

HTC builds a feature-rich mobile app that helps the client scale digital

THE CLIENT

The client is a globally recognized manufacturer of window coverings and architectural fixtures. They have made a name for themselves by manufacturing groundbreaking, high-quality, proprietary products popular in homes and commercial buildings across the world.

THE PROBLEM

The company wanted to widen the scope of its online tools, especially the mobile app, to foray into new geographies, strengthen its presence in existing locations, and hold its ground in an intensely competitive market. But there were several hurdles in the way that needed to be addressed quickly:

• Lack of experience with digital tools and resources resulting from a predominantly dealership-based operating model that saw dropped conversion rates and increased business continuity risks
• Inability to grapple with operational challenges posed by Covid-19 restrictions across dealerships
• Protracted turnaround times on every lead across dealerships due to an overt dependence on manual interfaces
• Dearth of adequate options for dealers to sell more merchandise in a timely fashion Start a quote: Capture measurements, or import from DISTO as well as quote one shade or a whole house of shades
• Add-on service: Put HD installation services to work from the app
• Place an order: Order right from the app, or pick up your quote later in DirectConnect

We carefully observed and understood the client’s business model and extended our support in the following areas:

• Consulting services: Investigating feasibility, conducting market studies and competitor analysis to offer alternatives
• UX and prototyping: Collaborating new ideas, brainstorming, ideation
• Mobile app design and development: Recommending platforms, app design and development
• Quality assurance: Delivering the quality product through our expertise in manual and testing
• Distribution: Distributing the app through the right channels (Enterprise, Google Play Store, Apple App Store)
• Maintenance and support: Offering continued support to meet the changing needs of the customer The custom-made solution designed by HTC was characterized by distinctive features including:
• Price explorer: Single-window access for quick price assessment for up to three products with quick compare or custom compare options
• Explore window treatments: Showcase product videos, brochures, and personal photos of creative work, before starting a quote
• E-mail proposals: Send quotes, invoices, or product details to customers
• Block your competition: Capture a deposit and signature on-screen to close a sale without a glitch