CLIENT
The client is a globally recognized manufacturer of window coverings and architectural fixtures. They have made a name for themselves by manufacturing groundbreaking, high-quality, proprietary products popular in homes and commercial buildings across the world.
THE CHALLENGE
The company wanted to widen the scope of its online tools, especially the mobile app, to foray into new geographies, strengthen its presence in existing locations, and hold its ground in an intensely competitive market. But there were several hurdles in the way that needed to be addressed quickly:
• Lack of experience with digital tools and resources resulting from a predominantly dealership-based operating model that saw dropped conversion rates and increased business continuity risks
• Inability to grapple with operational challenges posed by Covid-19 restrictions across dealerships
• Protracted turnaround times on every lead across dealerships due to an overt dependence on manual interfaces
• Dearth of adequate options for dealers to sell more merchandise in a timely fashion Start a quote: Capture measurements, or import from DISTO as well as quote one shade or a whole house of shades
• Add-on service: Put HD installation services to work from the app
• Place an order: Order right from the app, or pick up your quote later in DirectConnect