Salesforce Marketing Cloud Analyst

Location: Baltimore (MD) | Employment Type: Full Time - 40 hours per week | Job Level: T3 | Work Preference: Hybrid | Job Code: 242259

Job Description:

Job Title
Research Analyst – Marketing Technology (Salesforce Marketing Cloud Migration)

Overview / Summary
Seeking a Research Analyst to support the migration of a home-grown Marketing Portal to Salesforce Marketing Cloud (SFMC). This semi-technical role focuses on research, analysis, technical documentation, and stakeholder coordination across the full migration lifecycle, including discovery, implementation, and post-go-live support.

Key Responsibilities

Support the migration of the Marketing Portal to Salesforce Marketing Cloud within the IT division
Analyze existing marketing technology capabilities, audience segments, and legacy system performance data
Conduct current-state discovery, including inventory of campaigns, audience segments, templates, workflows, and integrations
Maintain organized documentation in a systems library accessible to stakeholders and project teams
Assist with data mapping between legacy systems and Salesforce Marketing Cloud components
Analyze campaign performance metrics and help define reporting baselines for post-migration comparison
Prepare reports, presentations, and briefing materials for IT leadership and stakeholders
Track project milestones, dependencies, risks, and action items in coordination with the PMO
Support User Acceptance Testing (UAT), including test script preparation, issue tracking, and resolution coordination
Assist with change management and end-user readiness, including documentation and training material support
Collaborate with marketing and outreach teams to capture workflows, requirements, and pain points
Adhere to security, privacy, and project management policies, including handling of PII and HIPAA-related data
Maintain flexibility to work overtime, including weekends, holidays, and off-hours as needed

Required Qualifications

Minimum of two (2) years of work experience in a business environment (relevant internships may count)
Familiarity with Salesforce Marketing Cloud (SFMC) or comparable marketing platforms (e.g., Mailchimp, HubSpot, Marketo, Eloqua, Constant Contact)
Demonstrated exposure to SFMC through training, coursework, certification preparation, or hands-on experience
Hands-on experience with digital marketing platforms such as Google Ads, Meta Ads Manager, and email marketing tools
Experience with web analytics tools including Google Analytics (GA4) and Google Search Console
Ability to analyze and interpret campaign performance metrics (e.g., CTR, conversion rate, CPC, ROAS, ROI)
Experience with A/B testing for digital campaigns or landing pages
Working knowledge of SDLC and Agile methodologies
Strong written and verbal communication skills for both technical and non-technical audiences
Ability to collaborate with IT teams, project managers, and business stakeholders
Strong organizational skills and attention to detail

What Makes HTC A Great Place To Build Your Future

HTC Global Services wants you to join our team. Come build new things with us and advance your career. At HTC Global, you’ll collaborate with experts, work alongside clients, and be part of high-performing teams driving success together. You’ll have long-term opportunities to grow your career and develop skills in the latest emerging technologies.

At HTC Global Services, our employees have access to a comprehensive benefits package. Benefits can include Group Health (Medical, Dental, and Vision), Paid Time Off, Paid Holidays, 401(k) matching, Group Life and Disability insurance, Professional Development opportunities, Wellness programs, and a variety of other perks.

Our success as a company is built on inclusion and diversity. HTC Global Services is committed to providing a workplace free from discrimination and harassment, where every employee is treated with dignity and respect. We celebrate differences and believe that diverse cultures, perspectives, and skills drive innovation and success. HTC is an Equal Opportunity Employer and a proud National Minority Supplier. We seek to empower each individual, fostering an environment where everyone feels valued, included, and respected.

#LI-Hybrid #LI-SB1 #Hiring

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