The Client

A major U.S. East Coast public university with a global campus network, serving tens of thousands of prospective students each year and committed to delivering a modern, transparent, and student-centric admissions experience.

The Challenge

The University processes nearly 60,000 applications annually, supported by legacy systems and heavily manual workflows.

Key challenges included:

• Limited transparency for applicants after submission
• Disconnected backend systems requiring staff to consult multiple platforms for accurate updates
• High call volumes, requiring dedicated registrar staff to respond to repeated status inquiries
• Manual tracking of application materials across departments
• Post-admission enrollment forms managed separately and often manually by multiple teams

The result was a fragmented admissions process that consumed valuable staff time and diminished the experience for prospective and admitted students.