Adobe Audience Manager Segmentation & Strategy Analyst

Location: Remote (Remote) | Employment Type: Full Time - 40 hours per week | Job Level: T4 | Work Preference: Remote Work From Home | Job Code: 242993

Job Description:

Job Title:
Adobe Audience Manager (AAM) Audience Segmentation Analyst

Overview / Summary
Supports digital audience strategy through Adobe Audience Manager (AAM), enabling data collection, segmentation, and activation to drive targeted marketing outcomes.

Key Responsibilities

Build and maintain audience segments in AAM aligned to marketing needs.
Support tagging (web and media) and data collection across campaigns.
Collaborate with marketing, IT, and tagging teams to enable audience strategy.
Assist with onboarding data into Digital Marketing Platforms (DMPs) and Customer Data Platforms (CDPs).
Perform audience maintenance, reporting, and data quality checks.
Support campaign launches and audience activation.
Conduct data audits and ensure proper implementation.

Required Qualifications

Bachelor’s degree (Business or Marketing preferred).
5+ years of experience with digital marketing platforms (DMPs, CDPs, campaign tools).
Advanced Excel skills, including data import/export, string parsing, VLOOKUPs, and database functions.
Hands-on Adobe Audience Manager (AAM) or similar platform experience.
Understanding of tagging, segmentation, and digital media channels.

What Makes HTC A Great Place To Build Your Future

HTC Global Services wants you to join our team. Come build new things with us and advance your career. At HTC Global, you’ll collaborate with experts, work alongside clients, and be part of high-performing teams driving success together. You’ll have long-term opportunities to grow your career and develop skills in the latest emerging technologies.

At HTC Global Services, our employees have access to a comprehensive benefits package. Benefits can include Group Health (Medical, Dental, and Vision), Paid Time Off, Paid Holidays, 401(k) matching, Group Life and Disability insurance, Professional Development opportunities, Wellness programs, and a variety of other perks.

Our success as a company is built on inclusion and diversity. HTC Global Services is committed to providing a workplace free from discrimination and harassment, where every employee is treated with dignity and respect. We celebrate differences and believe that diverse cultures, perspectives, and skills drive innovation and success. HTC is an Equal Opportunity Employer and a proud National Minority Supplier. We seek to empower each individual, fostering an environment where everyone feels valued, included, and respected.

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