Beyond Fear And Hype: Forging Human-AI Collaboration With Augmented Intelligence

Artificial intelligence – Should one fear it or embrace it?

Emergent technologies have always instilled two primal emotions in humans worldwide – hope and fear. In this transformative era, Artificial Intelligence (AI) emerges as a powerful catalyst, promising boundless possibilities yet fueling concerns over job loss, privacy breaches, and bias. It is important to recognize that while AI possesses remarkable capabilities, it cannot fully replace the nuanced, culturally sensitive, and intuitive mindset that humans exhibit.

However, when effectively utilized in partnership, humans and machines can collectively achieve greater intelligence. Augmented Intelligence, a subset of AI with a market of $121.57 billion by 2030, empowers humans with technology, acting as an enhancement aid to remove errors and elevate performance. It’s time now for businesses to recalibrate their perspective, recognizing AI not as a threat but as an intelligent collaborator and a formidable ally in their growth journey.

Augmented Intelligence – An overview

According to a report by Gartner, by 2024, 69% of managers will routinely use AI to augment their growth with speedy, timely decisions, dispelling fears of AI’s rise to usurp jobs across industries. It’s a reminder that transformative shifts in the workforce are not novel. Just as the Industrial Revolution reshaped the workforce landscape, the ongoing AI revolution echoes similar patterns, necessitating a resilient approach amidst the evolving technological landscapes.

From theory to practice: Augmented Intelligence in action

Augmented Intelligence has many applications and benefits, including predicting patterns and saving time for businesses in driving tangible outcomes without sorting through high volumes of data. Let’s dive deep into a few use cases and real-world applications:


Harnessing data-driven insights transforms healthcare delivery by enabling precise diagnosis, personalized treatment, and error prevention. Patients receive tailored care swiftly, while researchers can efficiently discover novel therapies. Augmented intelligence, exemplified by smart hospital solutions, revolutionizes patient triage, remote monitoring, and infection control. This synergy of technology and human capabilities enhances patient outcomes, reduces costs, and fosters a seamless healthcare experience.


Using the power of real-time data, analytics, and alerts, manufacturers can design better products and optimize processes, thereby improving quality, enhancing productivity, achieving operational excellence at scale, and reducing waste.


With data, tech, and AI facilitating innovative business models, insurers can optimize claims operations and outcomes. Augmented Intelligence can enable more accurate, efficient, and customer-centric services and transform underwriting, claims adjustment, and customer advisory roles.

Furthermore, Augmented Intelligence enables retailers to understand and anticipate customer needs while helping them optimize product placement and inventory management.

Advertising teams can create personalized campaigns and measure ROI. For example, Coca-Cola uses augmented analytics to analyze data on its product representation across social media. Similarly, Netflix’s AI-driven analysis of user behavior and preferences for tailored recommendations and content is a great example of data-driven decision-making.

Financial organizations can enhance risk management, detect fraud, and improve customer service with an Augmented Intelligence approach. Large investment banking corporations such as CitiGroup optimize their promotional spending campaigns with augmented analytics.

In the hospitality and travel domain, airlines such as Ryanair cleverly analyze their operational data using AI to offer targeted services and drive revenue.

Other real-world applications

– The Department of Energy’s Pacific Northwest National Laboratory (PNNL) and Microsoft discovered a novel, lithium-saving battery material, highlighting its potential for sustainable energy storage solutions through intelligent automation.

– Radiologists at Lahey Hospital & Medical Center have integrated six artificial intelligence (AI) algorithms into their clinical workflow. The algorithms help diagnose and triage imaging studies for potentially critical findings, prioritizing potentially positive studies and improving patient care.

– Transformative applications such as ChatGPT, GitHub, Copilot, Stable Diffusion, and more demonstrate how creating a symbiotic relationship between humans and AI enhances performance and decision-making.

Whether writing code, navigating autonomous vehicles by processing data from sensors, maps, and cameras, or revolutionizing analytics, Augmented Intelligence is proving to be an impactful partner in making accurate decisions.

Challenges and considerations while adopting Augmented Intelligence

Businesses venturing into Augmented Intelligence encounter a series of challenges, starting with legacy infrastructures and information asymmetry. It is also common for enterprises using Augmented Intelligence to encounter compatibility hurdles, impeding seamless integration with other tech tools and causing technical glitches, data silos, and security risks.

The absence of standardized data undermines AI and ML reliability, with inaccuracies and inconsistencies compromising quality standards and regulatory compliance. Besides, some serious ethical concerns surrounding bias, discrimination, and privacy spark heightened skepticism regarding the use of Augmented Intelligence.

To navigate these challenges effectively, businesses must consider the following factors:

Human control over AI systems – Businesses should oversee, intervene, and correct AI systems when necessary to prevent unintended consequences.

Ethics and accountability – Businesses should adhere to ethical principles when designing, developing, and using AI systems. Regular audits and assessments can establish a robust regulatory network to help enterprises maintain accountability for their AI initiatives.

Transparency – Businesses should establish transparent communication with stakeholders about AI usage, benefits, and risks to foster trust and understanding.

Augmenting holistic progress

In this tech-driven era, Augmented Intelligence is a key facilitator of holistic business transformation, providing superior digital experiences, curating personalized offerings, and shaping future-ready businesses through seamless collaboration between humans and intelligent systems.

The collective intelligence of humans and machines can also solve globally pressing challenges on climate change, economic welfare, sustainability practices, public health crises, and resource depletion, among others. However, AI development must be done responsibly to ensure that humans can harness the benefits of collaborative intelligence without violating legal and ethical standards.


Rajeev Bhuvaneswaran

Rajeev Bhuvaneswaran

Vice President, Digital Transformation and Innovation Services



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