Leading digital experience optimization from the front
Optimizely is a digital experience platform, providing A/B testing and multivariate testing tools, website personalization, and feature toggle capabilities, as well as web content management and digital commerce solutions. It is an open, extensible platform providing one consistent foundation behind every digital touch point.
HTC has forged strong ties with Optimizely with contacts at both sales and practice levels.
Optimizely capabilities
- “Digital Experience Platform” focuses their system on creating impactful customer experiences
- “Content Cloud” creates a centralized repository that is accessible for multiple delivery vehicles
- “Commerce Cloud” includes multi-site management, personalized content through AI and built-in analytics
