Build Customer Connections And Promote Brand With Salesforce Marketing Cloud

Pharmaceuticals

blank blank

HTC’s Salesforce services enable the client to expand their customer-centric email campaigns to more countries in the European Union. These email campaigns helped them reach prospective customers and accelerate business opportunities.

THE CLIENT

Our client is a leading US based global pharmaceutical company committed to providing easy access to medicines to improve patient health.

THE BUSINESS CHALLENGES

The client was using Marketo, Marketing Automation System, for producing and executing email campaigns. As part of their business expansion drive, they wanted to extend their email campaigns to more national hubs in the European Union (EU). To support this initiative, they planned to migrate from Marketo to Salesforce Marketing Cloud (SFMC). Migrating to SFMC’s will enable them to swiftly handle large volumes of complex data, improve the efficiency of data management, allow complex segmentation, and run more targeted email campaigns.

Additionally, the client was using Veeva CRM and Tableau suites for data visualization and business intelligence, which required seamless integration with SFMC.

    Fill the form to download the Success Story

    All fields marked with * are mandatory

    SHARE

    Related Resources

    Spotlight On Our RetailTech
    Video
    Analyst Mention
    Spotlight On Our RetailTech
    Predict Smarter, Stock Better: Building the Perfect Order System
    Blog
    Retail and Consumer Packaged Goods
    Predict Smarter, Stock Better: Building the Perfect Order System
    Growing Out Of Legacy: Unleashing The Strangler Fig & Micro-frontends Duo
    Blog
    Legacy Modernization
    Growing Out Of Legacy: Unleashing The Strangler Fig & Micro-frontends Duo
    Reinventing IT: Adopting MACH and Composable Architecture for Enterprise Agility
    Blog
    API & Microservices
    Reinventing IT: Adopting MACH and Composable Architecture for Enterprise Agility
    Arrow upward