Delivering A One-Stop App That Redefines Customer Engagement

THE CLIENT

The client is a well-known global brand in the automotive industry, manufacturing sedans, hatchbacks, crossover SUVs, vans, pickups, heavy trucks, and buses in numerous plants worldwide.

THE CHALLENGE

To retain its edge in the automotive space, the client is always working to improve its customer engagement and digital transformation strategies. Prior to our engagement, their digital presence and ways of customer engagement were not meeting their objectives. When seeking information, end customers had to access multiple applications. Designed for each feature or functionality with a variety of UI and UX frameworks, these applications made their journey less convenient and did not meet expectations. Besides, multiple applications with multiple technologies or solutions mean a great deal of maintenance for the client. The lack of a seamless and unified experience, on the other hand, pushed the customer rate low on these applications.

The client decided to step up and was looking to partner with an IT expert who had both industry and technology expertise. HTC Global Services was the chosen partner. Our approach to this engagement, i.e., bringing multiple applications and their functions onto a single platform and therefore optimizing the experience of how customers access the content and interact with the client, turned out to be the winning reason.