With A New Mobile App, A Carrier Takes Its Mobile Game To The Next Level

A partnership with HTC helps the carrier to score high in the minds of policyholders and on the rating index!

THE CLIENT

Based in the U.S., the carrier is a licensed insurance agency. It is part of a large, well-known insurance brand and is active in 47 states. The company helps customers with various insurance needs, especially those customers who may have difficulties obtaining insurance from other insurers at a reasonable rate.

THE CHALLENGE

The carrier wanted to leverage the rich possibilities of mobile to improve the insurance accessibility to its policyholders. Through their mobile app, they wanted to demonstrate that they cared about their policyholders, prospects, and associates. This meant offering the best app and delivering their auto insurance plans on the go, without extended paperwork and unnecessary hassle. The client wanted to up the ante on mobile, decided to shift to SMARTCOMM based automated claims process, and chose HTC for this. They decided to launch an app that offered high-quality functionalities-enable policyholders to do more than just manage policies, submit claims, and make payments. They wanted the app to deliver the same intuitive experience policyholders get from their favorite mobile apps.